A Daring New Partnership For Panerai

A Daring New Partnership For Panerai

Panerai enters into a collaboration with high-end tech-luxury brand BRABUS. To celebrate the start of the partnership, Panerai debuts its first-ever skeletonised automatic movement in daring, high-end watches inspired by the design of the BRABUS “Shadow Black Ops” series of boats.

Panerai, the global high-end watch brand rooted in Swiss watchmaking and Italian design excellence, has partnered with BRABUS, a German luxury engineering brand focused on high-performance vehicles, in a collaboration that will bring together the brands’ design DNAs and identities in a series of exclusive watch products and expand the reach and visibility of both brands in the worlds of watchmaking and boating. Both brands are unconventional forces in their respective fields and share a passion and connection to the marine environment.

The origin and history of Panerai is inseparably linked to the development of diving watches which perfectly fits the BRABUS “Black Ops” line of luxury dayboats. Each bringing decades of experience to the table the two brands will work to create innovative products fitting the marine segment of each and to maximise the potential for new ideas, new technologies and new materials used in those products.

“When we speak about partnership, it’s not just about a logo, it extends to the highest levels and smallest details. We offer each other complementary skill sets and synergies in terms of products, sales and key markets. The ideas, materials and technologies of our brands will be a vehicle for developing concepts that are both disruptive and spectacular. All of these elements will come together to create results and added value to the benefit of our clients, in terms of service, retail concepts and calibers.”

Jean-Marc Pontroué, CEO, Panerai

The natural and fitting first result of this creative, marine-based collaboration between Panerai and BRABUS is the “Panerai Submersible S BRABUS Black Ops Edition (PAM01240)”, a limited edition of Panerai’s longstanding diving instrument, that – as a testimony to both brands’ roots in technology and craftsmanship – is at the same time the first-ever Panerai watch with a skeleton automatic caliber.

The P.4001/s features a one piece off-centred oscillating weight that allows for bi-directional winding, whereby the two spring barrels efficiently wind up while the watch is worn. The oscillating rotor – made of tungsten, a shiny, high density metal – enables the movement and therefore the watch itself to be much thinner and lighter while the stop balance wheel and seconds reset devices enables the time to be synchronised with a reference time signal. The new movement was developed starting from the P.4000 caliber and entirely designed and created at the Panerai Manufacture in Neuchatel.

Available in a limited run of only 100 pieces, the Panerai Submersible S BRABUS Black Ops Edition (PAM01240) is the product of 3 years of development, which resulted in features like a patented polarized date display, allowing a view of the date indication only through the opening at 3 o’clock, without covering the mechanics of the skeletonised movement. The 47mm watch features a unidirectional rotating bezel for the calculation of the immersion time, GMT function, AM/PM indicator and three-day power reserve whose sapphire crystal disk indicator is filled in Super-LumiNova™.

“When put side by side, the similarities in regard to design language and overall character of the Panerai Submersible and the BRABUS Marine line of dayboats are obvious and striking. Both are made to be functional and stylish tools for life n the marine environment and therefore this combination just makes sense.”

Constantin Buschmann, CEO and Owner, BRABUS

The adaptation of the signature gunmetal grey, black and red colour palette of BRABUS further enhances those similarities and brings both product lines closer together. As a logical tribute to both brands’ frequent use of innovative and high-end composite materials a modern, dark grey Carbotech watchcase was chosen. Minute, hour and small seconds hands are accented in BRABUS-red; and BRABUS brand emblems are engraved on Panerai’s signature crown guard lever, the watch-strap, the movement and the case back.


Water-resistant to 300 meters (30 bar), PAM01240 features two straps, a bi-material version and a second, Panerai Sportech strap with a velcro closure. Also included is a tool to allow interchangeability of the straps and a screwdriver for removing the buckle.

Technical Specifications:


Limited to 100 pieces

MOVEMENT: Automatic mechanical, P.4001/S caliber, 13¾ lignes, 7.36 mm thick, 31 jewels, Glucydur™ balance, 28,800 alternations/hour. KIF Parechoc™ anti-shock device. Two barrels. 341 components. Off-centered oscillating weight in tungsten

FUNCTIONS: Hours, minutes, seconds, Polarised date, GMT, am/pm indicator, power reserve indicator on the back, seconds reset, calculation of immersion time


CASE: Diameter 47mm. Carbotech™ case and bezel. See through sapphire crystal caseback. Carbotech™ Safety Lock crown protection device (protected by trademark). Sapphire crystal formed of corondum

STRAP: Bi-material with grey fabric, T/T stitching, STD, 26/22, BA. Trapezoidal titanium with DLC coating buckle

WATERPROOF: 30 bar (~300 meters)

PRICE: £40,400.00

For more information please visit https://www.panerai.com

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