Bamford London and Land Rover harness a shared commitment to design and precision to create the limited-edition LR001 watch.
The exclusive LR001 is a creative endeavour for adventurous hearts inspired by the iconic SUV. Designed by the team at Land Rover and built by Bamford London, only 100 examples are available worldwide. It reflects the Defender design language, combining restrained surfaces with inherent capability. Built to last with a 40mm grey titanium case and a premium Sellita SW200-1b automatic movement, it has a refined ruthenium anthracite finish, and embodies sustainability through longevity.
“I am proud and excited to reveal this collaboration inspired by one of the world’s most iconic vehicles, the Defender. The grey dial on a fixed lug, grey titanium case is the first iteration of the LR001. I have a long-standing relationship with Land Rover and I am honoured to work with the design team as we unveil our first watch.”George Bamford, Founder & CEO, Bamford London
Encased in grey titanium, the engaging design has a toned grey cut-away dial that highlights its technical precision. Underneath the dial is the hidden luminescence, emitting a subtle green hue for low-light use. It features subtle ‘LR001’ text in Bamford’s signature aqua blue at six o’clock on the dial.
Four resilient bio-based 18mm straps are available, in black, navy, light tan and dark tan. Each one is a sustainable alternative to traditional leather. The black, light tan and dark tan options are created from corn-derived sustainable PU leather, while the navy option is made of Cordoba, a woven recycled nylon coated to be hydrophobic and durable.
“Created with intrinsic longevity and encompassing Defender’s reductive character, the LR001 has a compelling design which is precisely executed though its refined and crafted form.”Prof Gerry McGovern OBE, Chief Creative Officer, Jaguar Land Rover
• TYPE: Automatic watch in titanium case
• MOVEMENT: Sellita SW200-1b, 26 jewels, 28,800 Vph, 41-hour power reserve, refined ruthenium anthracite finish, blued screws. Premium (Top) regulation/adjustment. Glucydur balance. Incabloc shock-protection.
• FUNCTION: Self-winding mechanism with ball bearing; hours, minute and sweep centre seconds; stop second device
• CASE MATERIAL: Titanium
• CASE DIAMETER: 40mm
• CASE THICKNESS: 13.25mm
• CASEBACK MATERIAL: Titanium
• WATER-RESISTANCE: 100m/10ATM
• LUG WIDTH: 18mm
• LIMITED EDITION: 100 pieces available worldwide
Available from Bamford London (UK RRP £1,350 including VAT)