Bamford London’s Latest G-SHOCK Features Triple Blue Concept 

Bamford London’s Latest G-SHOCK Features Triple Blue Concept 

Bamford London and G-SHOCK unveil a new collaborative timepiece, with the unmistakable Bamford blue, but this time a new triple blue concept .

The unmistakable Bamford blue accented DW-6900BWD-1ER will follow up the debut Bamford x G-SHOCK watch from 2020. The first collaboration nodded to G-SHOCK’s heritage by reimagining the original 5600 model, whipping up a frenzy amongst collectors of both brands, hitting headlines across the globe and consequently, selling out in just 3 minutes. 

Again, a classic model has been reimagined from the archives, with the new DW-6900BWD-1ER BAMFORD featuring George Bamford’s new triple blue concept, utilising three different shades of Bamford’s signature aqua blue for striking effect. The blue hue also brings life to the underside of the strap and can be seen when the watch is worn on the wrist. A jet black dial off-sets all of the blue touches. 

“It is amazing to be working with G-SHOCK on another timepiece. In 2020 we released our first collaboration and we have been eager to do another ever since. The 6900 model holds personal significance to me as it’s the first G-Shock I owned. I love seeing the different shades of our Bamford aqua blue throughout the design and our blue on the iconic ‘G’ symbol backlight button is a special moment. I am really proud of this project as well as the unique orchid-shaped packaging we have created to house this watch.”

George Bamford, Founder, Bamford Watch Department & Bamford London 

The opportunity to work with George and the Bamford team again wasn’t to be missed. The first chapter in our journey was the immensely popular GW-M5610BWD20 which is considered a rare find today. We’re excited to launch this new edition and are confident it will be equally as well received.”

Warren Halliwell, G-SHOCK Content & Campaign Manager

Technical Specifications:

EL Backlight 

Black IP treatment (buckle, caseback, buttons) 

Water resistant: 200m 

Shock Resistant 

Battery Life: 18 -24 months 

Alarm Function 

Auto Calendar 

Stopwatch Function 

Dimensions: 53.2 mm x 50.0 mm x 18.7 mm 

The collaboration will be available from the G-SHOCK Carnaby Street, London store on the 18th of July followed by an online release on the 20th July and global stockists to follow. RRP £149. 

For more information please visit Bamford London and G-SHOCK

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