Bamford Watch Department has created a new TAG Heuer Carrera with Highsnobiety and RUF Automobile.
Since 2005, the pioneering Highsnobiety brand has been at the forefront of culture from the proliferation of streetwear to its infiltration of luxury, announces its newest capsule collection with German car manufacturer, RUF Automobile.
For 80 years RUF has been manufacturing and overhauling sports cars from their factory in Pfaffenhausen, Germany, producing iconic automobiles like the Yellowbird and the RUF CTR — which at the time was the fastest production car ever made. RUF represents an ethos beyond an undeniable product or expertise, one that celebrates ingenuity and resourcefulness as attributes being of equal importance as budgets and resources.
The new collaboration sees the two German companies come together on a selection of apparel and accessories, including the exclusive RUF x Bamford x Highsnobiety – TAG Heuer Carrera watch. The collection pulls from RUF’s instantly recognisable palette of green, yellow, black and white colourways.
The RUF x Bamford x Highsnobiety TAG Heuer Carrera watch has a green dial with yellow accents. Both logos – RUF and Highsnobiety – pop on the dial in yellow and the second hand moves around the dial with racing stripes at the tip. The sub-dials display beautiful green concentric rings and the yellow sub-dial hands continue the collection’s colour theme.
The watch has two custom straps – a Saffiano Verde leather strap in green with yellow stitch as well as a Correa Nato strap in green with the RUF logo and stitch in yellow. In addition to these unique design features, the watch is presented in a special box made from green frosted transparent acrylic with a green leather insert and watch cushion.
“It is a true honour to work with Highsnobiety again on this great project. I have always had a love affair with RUF cars. The RUF CTR Yellowbird has always been the pin up car on my wall. It has been amazing to work with TAG Heuer, Highsnobiety and RUF and to be part of this amazing capsule collection.”George Bamford, Founder, Bamford Watch Department
“The highlight of our partnership with German sports car manufacturer RUF is without a doubt the TAG Heuer Carrera x Bamford x RUF x Highsnobiety Watch in collaboration with Bamford. An icon in watchmaking and one of the most iconic watches in the history of car racing, it could not fit the project any better.”David Fischer, Founder & CEO, Highsnobiety
The Highsnobiety x RUF capsule collection will be available online at Highsnobiety Shop. RRP £6,500 GBP / $7,785 USD / 7,785 EUR
Model: TAG Heuer Carrera
Type: Automatic Chronograph
Movement: Calibre Heuer 02, 33 Jewels, 28,800 VpH, 80 hours power reserve
Functions: Hours, Minutes. Chronograph: 1/4 second, 30 minutes counter, 12 hours counter Case Material: Steel Fine-Brushed/Polished
Case Diameter: 42mm
Case Thickness: 14.4mm
Case-Back: Sapphire Crystal
Water Resistance: 10 ATM – 100m