Bell & Ross Extends Automotive Presence With GRID Legends In-Game Activation

Bell & Ross Extends Automotive Presence With GRID Legends In-Game Activation

Bell & Ross has extended its relationship with the automotive world by becoming the Official Timekeeper of GRID Legends, the high-thrills racing game available on PlayStation, Xbox and PC.

As Official Timekeeper of GRID Legends, Bell & Ross will track players’ lap and split times with precision. Players will also be able to experiment driving with a personalised vehicle with a Bell & Ross in-game livery, designed exclusively for GRID Legends. Eagle-eyed racers will also see the iconic Bell & Ross BR03-92 BLACK MATTE on the wrist of Valentin Manzi in Driven to Glory, the in-game story mode recorded using real actors and virtual production technology.

“Bell & Ross is very proud to become the offificial watch partner of GRID Legends. A historical video game which, like Bell & Ross, never stop innovating to give its users a spectacular virtual driving experience. Since its origins, the brand has made the racetrack one of its favorite playgrounds and is always in search of the ultimate mechanical performance like GRID Legends. Today, thanks to this partnership, Bell & Ross is speeding through the virtual world of racing simulation and continues to celebrate its passion for motorsport.”

Carlos Rosillo, Co-founder & CEO of Bell & Ross

GRID Legends is available on Xbox Series X|S and PlayStation®5, alongside PlayStation 4, Xbox One, and PC. EA Play subscribers can enjoy a 10-hour trial, with the Deluxe Edition available for EA Play Pro members.

For more information please visit Bell & Ross

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