TAG Heuer’s go-anywhere luxury tool watch – Aquaracer – loved by active, style-conscious watch lovers who push their limits, explore the seas and go beyond the edge, emerges with a bright new look, new materials and a new lease of life.
The new-generation model is called the Aquaracer Professional 300. Bold and yet elegant, highly functional and yet versatile, it’s a highly robust watch with a luxury feel that goes beyond the edge and sets a new high-water mark: for ergonomic, extreme-performance mechanical watches. Designed for work and play, and to soak up nature’s harshest challenges, it’s a pure symbol of TAG Heuer’s fearless, avant-garde spirit.
With its striking, instantly recognisable aesthetic, epitomised by the Aquaracer’s signature 12 faceted bezel, and its high specifications, it’s entirely contemporary, and yet it recalls a legacy that TAG Heuer began more than 40 years ago.
“TAG Heuer has been making bold, high-performance, stylish, luxury tool watches for more than four decades. The Aquaracer Professional 300 picks up a much-loved story and moves it on with the most significant step we’ve taken to develop our Aquaracer collection in many years. Pushing the limits, high functionality, a bold and unmistakable aesthetic, and the promise of going with you, even to the extremes – the Aquaracer Professional 300 is a watch that will take you beyond the edge. This is, after all, the place where we truly find ourselves.”Frédéric Arnault, CEO, TAG Heuer
The new model has a wider, more sword-shaped hour hand (reminiscent of the last of the TAG Heuer 2000 Series, introduced in 2004) and a narrower minutes hand to create a clearer distinction between the two hands in low-light conditions. For extra clarity, the designers chose green Super-LumiNova® for the hour hand and hour markers, and blue Super-LumiNova® for the minutes hand. The crown protection has been rethought too, and is now softer and more rounded, cupping the crown in a style reminiscent of the Ref. 844.
As a result of these technical and aesthetic upgrades, the new Aquaracer Professional 300 is both a nod to the past and a contemporary design ready for the future – in fact, it’s ready for anything.
For more information please visit https://www.tagheuer.com