96Zero are Military inspired watches. Founder, Chris Jeffery and his Father have always been watch people, so it seemed only fitting to start this project together. Being both Ex-Military they lean towards the military style as their favourite design. They want owners to be able to wear a watch that has the specifications of brands beyond the affordability of most.

960 is the last 3 of Chris’ Army Number, and he spent many years being known as the last 3 in the Military and it seemed fitting for this project. The aim of the Brand and future plan is a trilogy of Military inspired watches, which will aim to produce the Air/Sea/land trilogy that covers the three branches of the armed forces.

For more information please visit 96Zero

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