Carl F. Bucherer

Our history began in 1888, when merchant and entrepreneur Carl-Friedrich Bucherer opened the first specialist watch and jewellery store in Lucerne together with his wife, Luise, thereby laying the foundations for a successful family business.

The sons of Carl-Friedrich and Luise Bucherer joined the family business at the beginning of the 1920s. Thanks to their wealth of experience, Ernst and Carl Eduard Bucherer led the business to even greater success. Ernst Bucherer entered into a particularly fruitful partnership with Hans Wilsdorf, the founder of Rolex, in 1924, adding the watch brand – which at the time was barely established – to the Bucherer range. Today, Rolex is one of the most famous watch brands in the world and remains Bucherer’s most important partner.

Carl F. Bucherer on MrWatchMaster: