The Story Of Your Watch: Max Wastler

The Story Of Your Watch: Max Wastler

We all love a great story – they are at the heart of everything we do at MrWatchMaster. We seek out the best stories connected to watches and bring them to life.

Our series, The Story Of Your Watch, gives you an insight into the stories that motivate people to choose a specific watch and the special occasions they celebrate.

We asked Max Wastler, a serious watch collector, founder of blog, All Plaidout and Senior Director for Brand & Reputation at Maritz…

What is the story of the watch you bought to mark a special occasion in your life?

My wife and I were walking around an art fair on the streets of the town where we live. We saw a gold Omega Seamaster in the window of a watch resale shop. It’s a 1962 DeVille, with a date window. She asked me if I would be willing to trade in my silver 1961 Seamaster. We did. She surprised me with the watch a few weeks later on our wedding day. It was engraved with the title lyric to one of our favorite songs. The kindly, old woman behind the counter at the resale shop engraved my wife’s handwriting literally. So it reads, “Anyhow, I Love you. xx Marla”

My wife is the best gift I’ve ever received, but that watch is a close second.

About Max Wastler

Max is a brand strategist, writer, photographer and clothing designer. He is passionate about unveiling brand purpose and creating holistic experiences, hunting for insights buried in company histories to find creative and collaborative ways to develop strategies breathing new life into a brand, its creative direction, and its development into a more responsible business. In his interdisciplinary creative practice, he’s contributed design, ideas, photography, products, strategy and writing for a client roster that includes Ace Hotel, Basil Hayden’s Bourbon, Gitman Bros., J. Crew, Patagonia, and Ralph Lauren. His work has been recognised by publications including Condé Nast Traveler, Dwell, Esquire, GQ, Men’s Health, The New York Times and The Wall Street Journal. 

If you’d like to read Max’s blog, please visit

Best Picks Collector's World Features Lifestyle Opinions