Watch Shuffle provides a fully transparent and low cost online auction platform where there’s no listing fee and only a 6% buyer’s fee. Sellers get the full hammer price paid to them directly by the buyer.
Watch Shuffle handles the post sale process of checking the seller has been paid and arranging collection with the buyer from Watch Shuffle’s central London HQ or secure and insured delivery of the watch to the buyer.
“There is a huge lack of transparency in the second hand watch market. Buyers don’t know what margin a dealer has in a watch, sellers don’t know what a watch will sell for and how quickly.”
Dr Fazal Khan, Co-Founder, Watch Shuffle
Fazal is a practising GP (family doctor) in north west London who was previously the principal supplier of Rolex, Patek Philppe and Audemars Piguet watches to high end watch customisers Bamford Watch Department. His business partner, Zahid, is a two-decade veteran of data analytics in the media industry explains that an addition to the site to follow in due course. ‘The Shuffle’ feature on the site is being developed and can be thought about in a similar way to a dating website. Site users can have a listing curated for their watch which will then be added to the pool of watches available for ‘shuffle’.
“We have carefully curated the user journey at Watch Shuffle to be smooth and classy. Our customers get a high class boutique like experience, whether they are visiting our Mayfair office, handing over or receiving their watch from our specialist jewellery courier, browsing our macro watch images or navigating our website. The aim is to provide best in class service and value to all our customers.”
Zahid Syed, Co-Founder, Watch Shuffle
Site users who have also listed a watch for shuffle can browse the pool of watches and if they find something they like, they can express interest. If there is reciprocal attraction from both parties, a switch of watches takes place (the shuffle) and both parties are charged a 5% fee on the agreed value of the watch. Additionally, if there is a price discrepancy in values, there will be movement of cash between parties to the transaction as well.
For more information please visit Watch Shuffle