Bamford London has joined forces with the Los Angeles-based adventure apparel brand, AETHER, rooted in creating the ‘uniform of the restless’.
The AETHER + Bamford GMT wristwatch was designed in collaboration with Bamford London founder George Bamford to exude class and subtle panache while embodying the minimal style for which AETHER is known. The collaboration is a testament to the shared values and philosophy of both brands, emphasizing the importance of living life to the fullest.
“I am an avid fan of AETHER. They have been one of my go-to products for any extreme weather conditions. I love their style and it was such an honour working with them. Really exciting with how they pushed us on our design and what we have created with them, to make this Limited Edition Bamford GMT. What an amazing design team and it just has really highlighted the versatility of what their clothing does, as well as the versatility of our signature Bamford London GMT watch.”
George Bamford, Founder, Bamford London
Bamford’s motto since its earliest days customising Rolexes in the 1970s has been, “If you can imagine it, we can create it for you.” For the creation of its first timepiece, AETHER imagined a sophisticated yet highly functional timepiece that could take on the same elements that its jackets and technical apparel are built to withstand.
“We strive to find the sweet spot where form and design meets purposeful function. Everything we make must provide both great design and function, or it’s not an AETHER product,” says Palmer West, co-founder of AETHER. “Building this watch together with Bamford, using these guiding principles of design, led us to a product we are all very proud of.”
Palmer West, Co-founder, AETHER
The special-edition watch, made in Switzerland, has been meticulously crafted to weather outdoor pursuits and adventure and empower those with an active lifestyle.
Technical Specifications:
- 56-hour power reserve and self-winding Sellita SW330-2 mechanisms;
- Adjustable 24-hour bezel with date window and additional hand for a second time zone, allowing travelers to keep tabs on their home time zone;
- Sleek, matte black design with high-contrast white and signature AETHER blue detailing for easy legibility;
- Corrosion-resistant 316L stainless steel, 40mm diameter, 11.7mm thickness case;
- Sapphire crystal glass face for lightweight, durable, and anti-glare functionality;
- Water-resistant build with a 100-meter, 10 ATM rating and adjustable dark blue NATO strap;
- AETHER brand logo, wordmark, and mantra, “You Only Get One Spin,” symbolizing guaranteed craftsmanship and quality.
The AETHER + Bamford GMT is available in limited quantities for $2,500 at Bamford London aetherapparel.com and at AETHER retail locations in Los Angeles, San Francisco, Denver, Aspen, and Jackson Hole.