New Identity As Michel Herbelin Celebrates 75 Years Of Heritage And Passion

New Identity As Michel Herbelin Celebrates 75 Years Of Heritage And Passion

Since 1947, French watchmaker Michel Herbelin has set itself apart with its high standards, independence, humanity and elegance, values that have made it an exceptional force in the watch market for three generations.

As the brand moves forward, to mark the new era it will have a new name. While the heritage of Michel Herbelin is forever anchored in the brand’s identity, HERBELIN now consolidates a family success and marks the advent of an emblematic luxury brand. The name represents all the generations of excellence, past and future; all the brand’s craftsmen who create exceptional timepieces every day.

Since 2020, HERBELIN has been managed by Maxime and Mathieu Herbelin, the founder’s grandsons, as well as two key family members, Cédric Gomez-Montiel and Benjamin Theurillat. Remaining faithful to the tradition and innovation that have marked the brand’s history, they are now looking to the future and beginning a new chapter, one in which this great name in French watchmaking will shine more brightly than ever.

The history of HERBELIN is marked by the creation of its emblematic lines, which are reinterpreted to reflect new inspirations. The Newport timepiece first set sail in 1988. This emblematic, nautical-inspired model is an invitation to move through time with elegance, power and precision.

As for the Antarès, its interchangeable strap system allows the imagination to run free. The freedom to express your personality in an elegant, distinctive fashion. The freedom to enjoy infinite style variations, HERBELIN continues the legend of these iconic timepieces with some exceptional new editions.

The brand now looks proudly to the future, continuing to leave a lasting impression with its renowned craftsmanship and passion for innovation. HERBELIN is the heritage of creative freedom and the desire to produce refined watches that stand the test of time, with respect for traditional French craftsmanship, for many years to come.

For more information please visit HERBELIN

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